🚫 False Advertising Fiasco: Lyuh Esther’s Online Mall in Hot Water 🛑

Lyuh Esther, a family medicine specialist and Entertainer, has landed her online shopping mall, ‘Esther Formula,’ in a two-month administrative suspension, courtesy of the local government. This stern action comes amid suspicions of false and exaggerated advertising.

📅 Administrative Crackdown: Gangnam-gu Office Takes a Stand

On the 11th, Gangnam-gu Office, responding to the Ministry of Food and Drug Safety (MFDS), announced the two-month business suspension for ‘Esther Formula.’

The district office also mentioned that the company could opt for a fine instead by making a request.

🔍 Unraveling the Investigation: Ministry’s Verdict on ‘Esther Mall’

The Ministry of Food and Drug Safety, on the 29th of the previous month, revealed the outcomes of its investigation into ‘Esther Mall.’

Findings indicated that certain food advertisements violated the ‘Food Label Advertising Act,’ prompting the ministry to instruct the local government to take necessary measures.

🚨 Violation Unveiled: Breach of Food Label Advertising Act

The ministry’s statement highlighted, “While selling general foods, we made advertisements that could mislead consumers into thinking that they are effective in preventing and treating diseases.” This breach was identified as a violation of Article 8 of the Food Label Advertising Act.

⚖️ Regulatory Intervention: Ministry Calls for Administrative Measures

Consequently, the Ministry of Food and Drug Safety urged Gangnam-gu Office to implement administrative measures against ‘Esther Formula.’

👥 Former Manager’s Alarm: Reporting Lyuh Esther to the Police

A former manager of the Ministry of Food and Drug Safety reported Lyuh Esther to the police, alleging a violation of the Food Labeling and Advertising Act.

The accusation stated that Esther had promoted her products as effective in preventing and treating diseases based on unverified information.

🤔 Ministry’s Review: Debunking Allegations

In response, the Ministry of Food and Drug Safety conducted a review, prompted by a similar report received through Kookmin Newspaper.

Despite Lyuh Esther’s defense on the shopping mall website, claiming the accusations were baseless and that all advertisements had undergone scrutiny by the Health Functional Food Association, the outcome was a two-month business suspension.

Her IG

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🔍 Conclusion: Esther’s Stand and the Regulatory Response

While Lyuh Esther asserted the innocence of her advertising practices, the Ministry of Food and Drug Safety, through regulatory measures, has enforced a two-month suspension on her online shopping mall.

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